Agenda
Explore the Agenda: Insightful. Actionable. Forward-Thinking.

The 2025 Agenda is as follows:

8:00 AM – 9:00 AM

Networking Breakfast Reception

9:00 AM – 9:05 AM

My Digital Shelf Welcome Speech

Sarah Kingham

Director, My Digital Shelf

9:05 AM - 9:15 AM

Chairperson's Introduction and Event Overview

TBA

TBA

9:15 AM - 9:40 AM

Data & Analytics: Navigating the AI Journey at Walmart

Deepak Nehru

Director, Data and Analytics, Walmart

Overview:

  • Explore how Walmart is leveraging data and analytics to fuel its AI transformation

  • Learn how to evolve from foundational analytics to scalable, AI-driven solutions

  • Hear practical lessons on building AI capabilities that drive business impact

9:40 AM - 10:05 AM

Growing Brands in an Irrational World

Sam Walston

Vice President, Kroger Precision Marketing, 84.51

Overview:

  • Learn how to grow brands in a world where consumer decisions are emotional, unpredictable, and often irrational.

  • Discover why traditional dashboards and models miss key drivers of real human behavior.

  • Get insights on rethinking diagnostics to capture overlooked signals and hidden growth opportunities.

  • Learn how to reframe your understanding of purchase behavior to build brands that connect on a deeper, more human level.

10:05 AM - 10:30 AM

From Data Silos to Data Products: Driving Commercial Growth at Mondelēz with a Consumer-Centric Data Strategy

Agustin Chacin

Senior Manager, Media and Digital Data Product Owner

Overview:

  • Learn how cross-functional collaboration can unlock hidden growth through integrated, insight-rich data ecosystems

  • Discover how Mondelēz leverages AI to scale knowledge, creativity, and performance across channels

  • Get a practical framework for building your own data product roadmap to deliver measurable business impact

10:30 AM - 10:55 AM

Networking Coffee Break

10:55 AM - 11:20 AM

To Be Announced

Akshay Darbari

Costco Wholesale

11:20 AM - 11:45 AM

Activating your data foundation with Analytics, Insights & AI Agents

Heather Martin

VP of Sales, Crisp

Mike Cario

VP of Product, Crisp

Overview:

  • Learn how to activate a strong data foundation that connects analytics, insights, and AI agents for smarter decision-making.

  • Discover how to streamline data architecture to drive efficiency, productivity, and speed to insight across teams.

  • Get insights on how AI-driven intelligence can enhance customer relationships and strengthen competitive advantage.

11:45 AM - 12:10 PM

Turning Voice of the Consumer into Strategy and Actionable Growth

Allegra Pedretti

Executive Director, Customer Experience Measurement, CVS Health

Overview:

  • See why the best path to lasting financial impact comes from increasing the value customers gain from your experiences

  • Learn how CVS Health is leveraging innovative customer experience tools to improve health outcomes

  • Understand how connecting the consumer journey across all touchpoints to core operational and financial metrics drives continuous improvement

12:10 PM - 12:35 PM

Future Ready Commerce Marketing

Will Meyer

Account Executive, MikMak

Melanie Laituri

Global Enterprise Account Executive, MikMak

Overview:

Are you mapping your marketing to your customer's actual shopping journey? The brands that win are those that seamlessly connect discovery to purchase with data-driven, shoppable experiences. Stop guessing and start knowing with MikMak’s intelligence-informed predictions for what’s to come for commerce.
Join us to discover a modern commerce marketing strategy that will help you:
You will leave this session understanding how to:

  • Eliminate wasted spend by focusing on the channels and retailers that truly drive discovery.

  • See how an intelligent approach to commerce can guide creative and channel decisions

  • Outmaneuver competitors by unlocking deep insights into your category’s shopping habits.

​12:35 PM - 1:35 PM

Networking Lunch Break

1:35 PM - 2:00 PM

AI Implementation for Commercial Success – Best Practices for Reliable AI Solutions:

Sanchit Srivastava

Sr.Manager Data Strategy and Analytics, General Mills

Overview:

  • Learn how to align data pipelines and embed metadata to ensure consistent, context-rich data for reliable AI insights.

  • Discover how semantic layers and domain modeling help AI understand business logic and deliver meaningful outcomes.

  • Explore best practices for building scalable, stable architectures to support enterprise-level AI with confidence.

2:00 PM - 2:25 PM

How to Prepare for AI Shopping

Megan Murphy

Senior Director of Marketing, Stackline

Overview:

  • Explore why AI-driven shopping represents a defining shift in modern commerce.

  • Understand how Agentic Shopping transforms ecommerce by moving from keyword search to intent-based, conversational product discovery.

  • Learn how to future-proof your brand by building an Agentic Commerce infrastructure that drives visibility, trust, and conversion across AI-powered platforms like ChatGPT, Amazon Rufus, and Google Gemini.

2:25 PM - 2:50 PM

Networking Coffee Break

2:50 PM - 3:15 PM

Fueling Digital Health Through the Power of the Digital Shelf

Alicia Oliveri

Sr. Manager, Digital Analytics & Insight, fairlife

Di’Ana Anderson

Sr. Digital Merchandising Manager, fairlife

Overview:

  • Explore how digital commerce and consumer journeys in healthcare are evolving in today’s connected ecosystem

  • Understand how the Digital Shelf is driving visibility, trust, and engagement across digital health categories

  • Learn the KPIs and benchmarks that define digital success and how to measure what matters most

  • Discover how to make your products available, credible, likeable, and findable — and the strategies to optimise each pillar for growth

3:15 PM - 3:40 PM

Decoding Retail Media: Kimberly-Clark’s Approach to Performance and Measurement

Saurabh Gajjar

Marketing Analytics Director, Kimberly-Clark

Overview:

  • Understand the key complexities and challenges in measuring retail media performance

  • Learn how Kimberly-Clark tracks campaign milestones to assess and optimise performance in real time

  • Discover how measurement insights inform ongoing optimisation and long-term retail media strategy

3:40 PM - 4:05 PM

To Be Announced

TBA

TBA

4:05 PM - 4:15 PM

Chairperson's Event Summary and Closing Remarks

TBA

TBA

4:15 PM - 4:20 PM

Networking Drinks Welcome Speech

Jenny Leckie

Head of Data Analytics & Activation, Wayvia

4:20 PM - 4:25 PM

My Digital Shelf Thank you and Closing remarks

Sarah Kingham

Director, My Digital Shelf

4:25 PM – 5:25 PM

Networking Drinks Reception

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