8:00 AM – 9:00 AM
Networking Breakfast Reception
9:00 AM – 9:05 AM
My Digital Shelf Welcome Speech
Sarah Kingham
Director, My Digital Shelf

9:05 AM - 9:15 AM
Chairperson's Introduction and Event Overview
TBA
TBA
9:15 AM - 9:40 AM
Data & Analytics: Navigating the AI Journey at Walmart
Deepak Nehru
Director, Data and Analytics, Walmart

Overview:
Explore how Walmart is leveraging data and analytics to fuel its AI transformation
Learn how to evolve from foundational analytics to scalable, AI-driven solutions
Hear practical lessons on building AI capabilities that drive business impact
9:40 AM - 10:05 AM
Growing Brands in an Irrational World
Sam Walston
Vice President, Kroger Precision Marketing, 84.51

Overview:
Learn how to grow brands in a world where consumer decisions are emotional, unpredictable, and often irrational.
Discover why traditional dashboards and models miss key drivers of real human behavior.
Get insights on rethinking diagnostics to capture overlooked signals and hidden growth opportunities.
Learn how to reframe your understanding of purchase behavior to build brands that connect on a deeper, more human level.
10:05 AM - 10:30 AM
From Data Silos to Data Products: Driving Commercial Growth at Mondelēz with a Consumer-Centric Data Strategy
Agustin Chacin
Senior Manager, Media and Digital Data Product Owner

Overview:
Learn how cross-functional collaboration can unlock hidden growth through integrated, insight-rich data ecosystems
Discover how Mondelēz leverages AI to scale knowledge, creativity, and performance across channels
Get a practical framework for building your own data product roadmap to deliver measurable business impact
10:30 AM - 10:55 AM
Networking Coffee Break
10:55 AM - 11:20 AM
To Be Announced
Akshay Darbari
Costco Wholesale
11:20 AM - 11:45 AM
Activating your data foundation with Analytics, Insights & AI Agents
Heather Martin
VP of Sales, Crisp

Mike Cario
VP of Product, Crisp

Overview:
Learn how to activate a strong data foundation that connects analytics, insights, and AI agents for smarter decision-making.
Discover how to streamline data architecture to drive efficiency, productivity, and speed to insight across teams.
Get insights on how AI-driven intelligence can enhance customer relationships and strengthen competitive advantage.
11:45 AM - 12:10 PM
Turning Voice of the Consumer into Strategy and Actionable Growth
Allegra Pedretti
Executive Director, Customer Experience Measurement, CVS Health

Overview:
See why the best path to lasting financial impact comes from increasing the value customers gain from your experiences
Learn how CVS Health is leveraging innovative customer experience tools to improve health outcomes
Understand how connecting the consumer journey across all touchpoints to core operational and financial metrics drives continuous improvement
12:10 PM - 12:35 PM
Future Ready Commerce Marketing
Will Meyer
Account Executive, MikMak

Melanie Laituri
Global Enterprise Account Executive, MikMak

Overview:
Are you mapping your marketing to your customer's actual shopping journey? The brands that win are those that seamlessly connect discovery to purchase with data-driven, shoppable experiences. Stop guessing and start knowing with MikMak’s intelligence-informed predictions for what’s to come for commerce.
Join us to discover a modern commerce marketing strategy that will help you:
You will leave this session understanding how to:
Eliminate wasted spend by focusing on the channels and retailers that truly drive discovery.
See how an intelligent approach to commerce can guide creative and channel decisions
Outmaneuver competitors by unlocking deep insights into your category’s shopping habits.
12:35 PM - 1:35 PM
Networking Lunch Break
1:35 PM - 2:00 PM
AI Implementation for Commercial Success – Best Practices for Reliable AI Solutions:
Sanchit Srivastava
Sr.Manager Data Strategy and Analytics, General Mills
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Overview:
Learn how to align data pipelines and embed metadata to ensure consistent, context-rich data for reliable AI insights.
Discover how semantic layers and domain modeling help AI understand business logic and deliver meaningful outcomes.
Explore best practices for building scalable, stable architectures to support enterprise-level AI with confidence.
2:00 PM - 2:25 PM
How to Prepare for AI Shopping
Megan Murphy
Senior Director of Marketing, Stackline
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Overview:
Explore why AI-driven shopping represents a defining shift in modern commerce.
Understand how Agentic Shopping transforms ecommerce by moving from keyword search to intent-based, conversational product discovery.
Learn how to future-proof your brand by building an Agentic Commerce infrastructure that drives visibility, trust, and conversion across AI-powered platforms like ChatGPT, Amazon Rufus, and Google Gemini.
2:25 PM - 2:50 PM
Networking Coffee Break
2:50 PM - 3:15 PM
Fueling Digital Health Through the Power of the Digital Shelf
Alicia Oliveri
Sr. Manager, Digital Analytics & Insight, fairlife
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Di’Ana Anderson
Sr. Digital Merchandising Manager, fairlife
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Overview:
Explore how digital commerce and consumer journeys in healthcare are evolving in today’s connected ecosystem
Understand how the Digital Shelf is driving visibility, trust, and engagement across digital health categories
Learn the KPIs and benchmarks that define digital success and how to measure what matters most
Discover how to make your products available, credible, likeable, and findable — and the strategies to optimise each pillar for growth
3:15 PM - 3:40 PM
Decoding Retail Media: Kimberly-Clark’s Approach to Performance and Measurement
Saurabh Gajjar
Marketing Analytics Director, Kimberly-Clark
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Overview:
Understand the key complexities and challenges in measuring retail media performance
Learn how Kimberly-Clark tracks campaign milestones to assess and optimise performance in real time
Discover how measurement insights inform ongoing optimisation and long-term retail media strategy
3:40 PM - 4:05 PM
To Be Announced
TBA
TBA
4:05 PM - 4:15 PM
Chairperson's Event Summary and Closing Remarks
TBA
TBA
4:15 PM - 4:20 PM
Networking Drinks Welcome Speech
Jenny Leckie
Head of Data Analytics & Activation, Wayvia

4:20 PM - 4:25 PM
My Digital Shelf Thank you and Closing remarks
Sarah Kingham
Director, My Digital Shelf

4:25 PM – 5:25 PM
Networking Drinks Reception